SAP Gives Concur A Rebrand Boost

3. January 2018.








SAP is rebranding the travel and expense management company, Concur, following an acquisition of the firm in 2014.

An announcement made Wednesday (Jan. 3) said the company will now be known as SAP Concur, and will continue to focus on scale, development of solutions and cross-integration of corporate spend management.

“Through this unified brand experience, we can tap into SAP’s vast resources to focus more than ever on innovation and our customers’ unique needs,” said SAP Concur‘s vice president of corporate marketing, Jessica Shapiro. “Customers can continue to count on our commitment to help them run their businesses better.”

“Taking this next step to align these two powerful brands will help us deliver maximum value to our customers,” added SAP CMO Alicia Tillman. “SAP strives to empower a culture of purpose, value and collaboration, and together with SAP Concur, we are committing to help businesses of all sizes run at their best.”

Most recently, SAP Concur has been focusing on expansion in China. Last November, the firm integrated with WeChat in the country to facilitate the automated capture of electronic receipts sent through the messaging platform, with a focus on streamlining businesses’ tax receipt management needs, known as electronic fapiao.

“The Concur eFapiao solution provides real-time access to an employee’s receipt, streamlining the financial management and travel and expense claims process,” said SAP Concur’s Greater China managing director, Boonthai Hoh, in a statement at the time. “It showcases the value of the ecosystems built by Concur and our network of business suppliers and helps Chinese users process their expenses in an easy, accurate and paperless way.”

SAP released its latest quarterly earnings report last November, telling investors that it expects margins to stabilize in the fourth quarter of 2017 and eventually grow as the company anticipates investments made via M&A to pay off in 2019 and 2020.

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