Squandering Customer Loyalty Is Risky Business

12. May 2018.

Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention to this. It’s only when a company respects and wants a customer as much as the customer wants the company that things will go well, and a long-term brand relationship will be created. However, when a company focuses only on itself and hurts its customers, it sets itself up for disaster. Too many companies are damaged by this behavior.

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