Ten Billion

8. October 2017.

Salesforce announced the partial attainment of one of its long-range goals in its second-quarter earnings announcement last week: It eclipsed its goal of a $10 billion run rate. This will be followed by similar announcements over the next year — first $10 billion year, etc. — and why not? The company should celebrate. Second quarter revenue hit $2.56 billion, a 26 percent increase year over year. Despite all the fanfare, anyone watching the evolution of the company and the market should not be surprised.

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