The Top 20 CRM Blogs of 2017: Countdown, Part 2

22. March 2018.

Where does the discipline of CRM begin? We have a good idea where the software fits, but where does its impact end? With a sale? With a customer saying good things about your company to other customers? With a repeat purchase? And does CRM contribute to these events alone, or is there a web of other activities that help drive these relationships — and do we ever consider these things to be CRM? The world is becoming a much more complicated place for practitioners of CRM, expressly because of considerations like these.

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