Cien this week released its AI-based Data Enhancement Services to help companies manage CRM records in Salesforce Sales Cloud implementations. Data Enhancement Services “is an optional standalone Cien offering for companies that aren’t ready to start tackling their sales productivity traps and feel a more urgent need to augment their CRM data for strategic planning, decision making and forecasting,” noted Cien CEO Rob Käll. Cien standardizes, enhances and encrypts a user’s data on Amazon Web Services hosted servers locally and around the world.
