Twitter to Test Drive Double-Wide Tweets

19. October 2017.

Twitter has announced a limited test to double the maximum tweet size to 280 characters. Twitter has been struggling to boost user engagement, and its tweet character limitation has been the subject of a longstanding debate among customers and company insiders. One reason for the possible change is to correct for the imbalance between applying the maximum character count to Asian characters, which convey more meaning than characters in western languages, noted Twitter Product Manager Aliza Rosen and Senior Software Engineer Ikuhiro Ihara.

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