Volusion, an all-in-one e-commerce platform on the market built specifically for the needs of small businesses, announced it is bringing Apple Pay, with the addition of a Buy Now button, to its merchants and their customers, according to a press release.
“In our daily conversations with the merchants we serve, we’ve learned that seamless and secure payment options are top priority, and we are happy to announce that Volusion merchants can now provide Apple Pay as an option to meet that need,” Kevin Sproles, CEO and founder of Volusion, said in a press release. “We know merchants using Apple Pay see two to five times higher conversion at checkout compared to other payment options and see more than 50 percent faster checkout times. We are excited to be able to provide this for our merchants and their customers.”
Volusion has also added the option for merchants to integrate Buy with Apple Pay button to product detail pages in their online stores. This feature allows customers to purchase the product with Apple Pay directly from the product detail page. The Buy with Apple Pay button eliminates the extra steps involved in a traditional checkout process of adding an item to the cart, navigating to the cart and filling in billing and shipping information.