As part of Wells Fargo’s effort to evolve its credit card business with its customers’ changing needs, it introduced the Wells Fargo Go Far Rewards program, which is available to its consumer customers with a cash back or points rewards-based credit card. There are 150 brands from Blackhawk’s vast network of gift card providers now available as physical gift cards, and egift cards in some cases. Wells Fargo Go Far Rewards customers can also redeem their rewards for a variety of other options including travel, merchandise and digital downloads. Blackhawk is managing the expanded gift card reward portfolio and fulfillments of those orders, enabling activation efficiencies.
“According to research from our incentives division,1 when presented with various options for $25 rewards, 35 percent of the consumers surveyed said that they would prefer a gift card over other available options,” said Talbott Roche, CEO and president of Blackhawk. “Today’s consumers crave flexibility and accessibility, and with so many digital and loyalty use cases that go beyond traditional gift cards, our platform and promotional expertise allows Wells Fargo credit card customers to convert Go Far Rewards into branded value and make the most of their rewards.”
The expanded catalogue features new gift card choices and categories, including local, regional and national merchants in both physical and egift forms and a variety of denominations.
“Through our Go Far Rewards program, we offer a catalog of the freshest, most popular brands to make our customers feel rewarded,” said Marc Skurla, vice president, Rewards and Offers Management at Wells Fargo. “Blackhawk’s technology platform, extensive catalog and marketing expertise make it easier for us to manage both our physical and e-gift reward offerings and spend more time focusing on delivering other innovations to our customers. Our improved rewards portfolio will also enable us to offer more targeted choices and promotions driving value both to the consumer as well as to the participating gift card partners.”
About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’sHawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our product websites GiftCards.com, giftcardmall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investments, mortgage, and consumer and commercial finance through more than 8,300 locations, 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 42 countries and territories to support customers who conduct business in the global economy. With approximately 263,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2017 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.
1 “Hawk Incentives Rewards Preference” was an online survey conducted by Leger on behalf of Hawk Incentives in February 2017. The sample size included 1,022 Americans.
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SOURCE Blackhawk Network